Pain-free Design Signoff (Paul Boag)

This session wasn’t my first choice. (The one I was intending to go to filled up while I was in the badge line -up. Sigh.) However, it certainly is relevant. Achieving desgin sign-off was the single most challenging part of our website redesign project.

A lot of the presenter’s recommendations are familiar – educate the client, use moodboards and wireframes, try to talk about problems rather than solutions.

One interesting point – the presenter is from the UK, and he says that if you ask a client to name their favourite website, they all say the BBC. The problem is that they like the BBC website because they like the content. The BBC is a bad reference point – it’s difficult to translate its success to other websites.

All in all, not sure I learned anything new here.


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